From implementing personalized marketing campaigns to Big Data analytics and cloud computing, multiple functional areas within a company are increasingly relying upon outsourced technology to drive growth and business value. In fact, according to Gartner, only one-third of the 2013 marketing technology budget for 383 vendors of hardware, software, IT professional services, and electronic components will go to capitalized software and infrastructure. Two-thirds will go to services provided by external marketing technology vendors.
It is not just about outsourcing, but about a service delivery model that leverages all forms of sourcing based on what will provide the best value to the business (insourcing, outsourcing, shared services). IT leaders must master the capability to manage and govern multiple IT service providers, cloud-based and other delivery models into a coherent operating model supporting a company’s business functions.
For today’s CIO, this means their role has changed from technology expert to orchestrator for decision-making. As CIOs prepare for the new era of IT, they must learn the new technology requirements that will run on a more simplified IT architecture. They need to ensure their governance strategy and vendor management organization is aligned to their business goals and will oversee all efforts of the supply chain so that they receive the most value from their IT. These two separate yet important disciplines require that:
By clearly defining the IT process with an effective governance framework and vendor management office, CIOs and IT executives can ensure that there is IT alignment, enabling the business to realize value in IT.
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